Outcome
Within four months, nine of ten first-page results were owned or positive, and the average rating climbed to 4.6.
A reputation program combining review response, owned assets, and earned press to reclaim branded search.
Review response, SERP cleanup, and earned coverage so Google finally matched the brand they run.
Up from 3.8 across major review platforms.
Coverage in trade and regional press.
Two old negative articles and a backlog of unanswered reviews dominated branded search. Prospects were finding the problem before they found the brand.
“Google finally shows the company we actually are today.”
Within four months, nine of ten first-page results were owned or positive, and the average rating climbed to 4.6.
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